How Your Healthcare Marketing Strategy Can Address Health Disparities While Driving More Consumers to Your Health Services
Did you know that your healthcare marketing efforts can significantly help to reduce health disparities? Reducing healthcare disparities through...
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Marketing Planning & Strategy
What Has COVID-19 Changed for Gen Z? Almost Everything.
Gen Z (people born after 1997) is arguably the most educated, most diverse, and most tech-literate generation in history. The COVID-19...
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Better Connect with Your Patients: 3 Mental Health Marketing Strategies
In 2020, the National Institute of Mental Health estimated 52.9 million adults in the U.S. were living with mental illness. Unsurprisingly,...
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Four Ways to Optimize Your Healthcare Marketing Budget
It can seem like healthcare practices are faced with rising costs at every turn – from labor to technology to supplies. When expenses increase,...
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Marketing Solutions for Multi-Specialty Practices
When your practice has multiple specialties, it can be tempting to spread your marketing budget equally across all areas...
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Preparing Your Practice for a Marketing Campaign
As you get ready to market your practice, it’s easy to jump right into the details of your campaign – developing a strategy that sets you...
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Five Ways to Market Your Practice’s Cosmetic Procedures
If your practice specializes in minimally invasive or surgical cosmetic procedures, then you’ve probably heard about the “Zoom boom”...
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Five Ways to Build Content for Your Practice
You’ve taken steps to make sure your practice is ready to be marketed, and you’ve thought through your marketing budget. What’s a great next...
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How Patients Choose a Healthcare Provider: Five Considerations
For many people, choosing a new healthcare provider is not a decision made overnight. While it takes time to build awareness and gain trust, there...
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Three Healthcare Trends in 2022 Impacting Your Practice
We’re more than halfway through the year, and many of the predicted trends of 2022 are here to stay. Is your practice effectively managing...
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