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  • Marketing Insights

Marketing Solutions for Multi-Specialty Practices

When your practice has multiple specialties, it can be tempting to spread your marketing budget equally across all areas...

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Four Ways to Optimize Your Healthcare Marketing Budget

It can seem like healthcare practices are faced with rising costs at every turn – from labor to technology to supplies. When expenses increase,...

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Better Connect with Your Patients: 3 Mental Health Marketing Strategies

In 2020, the National Institute of Mental Health estimated 52.9 million adults in the U.S. were living with mental illness. Unsurprisingly,...

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What Has COVID-19 Changed for Gen Z? Almost Everything.

Gen Z (people born after 1997) is arguably the most educated, most diverse, and most tech-literate generation in history. The COVID-19...

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To Market to Millennials: Validation is the name of the game

Coming of age in the era of 9/11. Graduating into the workforce during the Great Recession. Now, hitting their stride in adulthood amidst the...

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How to Market to Gen X in the Covid-19 Climate

Gen X (those born from 1965 to 1980) is the “forgotten generation” lodged between the more notorious generations of Baby Boomers and Millennials.

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How to Market to Boomers Post-Pandemic

Think Baby Boomers are technophobes? Think again. Post-pandemic healthcare trends indicate that...

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Healthcare Marketing Trends to Know in 2022

The patient experience is evolving. Consumers have more choices and more information than ever before. And, they know their power—if your...

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3 Strategies for Recruiting Clinical Healthcare Workers

The job market is especially competitive right now. There are more open positions than candidates. With frontline medical workers in high demand,...

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Are Your Healthcare Marketing Campaigns Working? How to Tell

What’s your number one goal as a healthcare marketer? To attract...

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