Grow Your Revenue in 2023 Many hospitals and medical practices are feeling the post-pandemic financial squeeze this year as persistent staffing shortages intensify, and supply costs increase. One budget that often gets placed under the microscope during financially challenging times is the marketing budget. Marketing is necessary to drive patient acquisition and revenue growth, but the budget can get bloated if no one pays attention to what’s working and what isn’t. Where is your organization spending its marketing dollars? Are you getting a return on investment for your marketing do...