Transform Your Healthcare Marketing Department into a Revenue-Driving Business Growth Unit
As many healthcare profit margins are squeezed tightly between rising costs of supplies and goods (inflation) and declining reimbursements across...Read More
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Consumer Engagement: You Can't Take CTR to the Bank
Think quick, healthcare marketers! What's the first metric you should review to determine the success of your pay per click (PPC) campaign? If...
Psychographic Marketing: The Key to Motivating Patients
What makes a patient tick and why? That’s what you’ll discover when you use psychographic research to further marketing...
Get the Feedback You Need to Better Serve Your Patients
The success of your practice or hospital depends on the people you serve - your patients. That's why it's important to...
How to Respond to Negative Reviews
Henry Ford once said, "If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from...
What Matters to Millennials: Strategy for Orthopedic Providers
Orthopedic providers will gain a new generation of patients if they understand what matters most to Millennials and respond to them. This...
Healthcare Consumerism: Are You Thriving or Surviving?
Once an economic movement reserved only for the purchase of goods, consumerism has spread to service-based industries including healthcare. Is...
10 Phone Tips to Turn Your Front Office Staff into a Powerful Marketing Team
“Great things in business are never done by one person; they’re done by a team of people.” This quote from Steve Jobs, the late Apple...
10 Ways to Market to Healthcare's Most Reluctant Patients - Men
It's a fact: men would rather chew leather than see a healthcare provider. Well maybe not chew leather, but surveys do show that 60 percent of men...
Marketing Strategy Crafted by Healthcare Experts
At CMG Health Marketing, we're passionate about matching the right patients to the right physicians. Our team of healthcare experts has created a...