Implementing Effective Healthcare Marketing Strategies on a Tight Budget
Ideally, all healthcare organizations would always have a robust marketing budget to consistently generate leads and grow patient volume. However,...Read More
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Consumer Engagement: You Can't Take CTR to the Bank
Think quick, healthcare marketers! What's the first metric you should review to determine the success of your pay per click (PPC) campaign? If...
How Much Should You Spend on Marketing
Do you know the secret to growing an orchid? It’s easier than you think. Place it on a windowsill with indirect sunlight. Every couple of weeks,...
Smart Ways to Spend a Small Marketing Budget
Does your budget look alarmingly small for all you need to accomplish? Fear not. In the digital age, even a little money can achieve a lot. The...
Keeping Up with SEO
Search Engine Optimization is evolving. Is your digital marketing team evolving with it? Today, the term SEO is a bit of a misnomer. Rather...
Which Metrics Matter?
If you don’t measure performance, you’re flying blind. However, if you collect too much data...
Are Sports Sponsorships Worth the Investment?
Health organizations increasingly pursue sports sponsorships, spending millions for things like stadium naming rights. It must be worth it, right?...
Are Your Healthcare Marketing Campaigns Working? How to Tell
What’s your number one goal as a healthcare marketer? To attract...
Four Ways to Optimize Your Healthcare Marketing Budget
It can seem like healthcare practices are faced with rising costs at every turn – from labor to technology to supplies. When expenses increase,...
Transform Your Healthcare Marketing Department into a Revenue-Driving Business Growth Unit
As many healthcare profit margins are squeezed tightly between rising costs of supplies and goods (inflation) and declining reimbursements across...