Healthcare Marketing Tips to Grow Your Vein Clinic
Here’s how to drive up your patient volume and practice revenue by focusing your healthcare marketing efforts at this specific demographic in...
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Consumer Engagement: You Can't Take CTR to the Bank
Think quick, healthcare marketers! What's the first metric you should review to determine the success of your pay per click (PPC) campaign? If...
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How Much Should You Spend on Marketing
Do you know the secret to growing an orchid? It’s easier than you think. Place it on a windowsill with indirect sunlight. Every couple of weeks,...
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Smart Ways to Spend a Small Marketing Budget
Does your budget look alarmingly small for all you need to accomplish? Fear not. In the digital age, even a little money can achieve a lot. The...
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Keeping Up with SEO
Search Engine Optimization is evolving. Is your digital marketing team evolving with it? Today, the term SEO is a bit of a misnomer. Rather...
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Which Metrics Matter?
If you don’t measure performance, you’re flying blind. However, if you collect too much data...
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Are Sports Sponsorships Worth the Investment?
Health organizations increasingly pursue sports sponsorships, spending millions for things like stadium naming rights. It must be worth it, right?...
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Are Your Healthcare Marketing Campaigns Working? How to Tell
What’s your number one goal as a healthcare marketer? To attract...
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Four Ways to Optimize Your Healthcare Marketing Budget
It can seem like healthcare practices are faced with rising costs at every turn – from labor to technology to supplies. When expenses increase,...
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Transform Your Healthcare Marketing Department into a Revenue-Driving Business Growth Unit
As many healthcare profit margins are squeezed tightly between rising costs of supplies and goods (inflation) and declining reimbursements across...
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