• Measurement

Implementing Effective Healthcare Marketing Strategies on a Tight Budget

Ideally, all healthcare organizations would always have a robust marketing budget to consistently generate leads and grow patient volume. However,...

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Measurement

Consumer Engagement: You Can't Take CTR to the Bank

Think quick, healthcare marketers! What's the first metric you should review to determine the success of your pay per click (PPC) campaign? If...

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Measurement

How Much Should You Spend on Marketing

Do you know the secret to growing an orchid? It’s easier than you think. Place it on a windowsill with indirect sunlight. Every couple of weeks,...

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Measurement

Smart Ways to Spend a Small Marketing Budget

Does your budget look alarmingly small for all you need to accomplish? Fear not. In the digital age, even a little money can achieve a lot. The...

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Measurement

Keeping Up with SEO

Search Engine Optimization is evolving. Is your digital marketing team evolving with it? Today, the term SEO is a bit of a misnomer. Rather...

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Measurement

Which Metrics Matter?

If you don’t measure performance, you’re flying blind. However, if you collect too much data...

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Measurement

Are Sports Sponsorships Worth the Investment?

Health organizations increasingly pursue sports sponsorships, spending millions for things like stadium naming rights. It must be worth it, right?...

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Measurement

Are Your Healthcare Marketing Campaigns Working? How to Tell

What’s your number one goal as a healthcare marketer? To attract...

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Measurement

Four Ways to Optimize Your Healthcare Marketing Budget

It can seem like healthcare practices are faced with rising costs at every turn – from labor to technology to supplies. When expenses increase,...

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Measurement

Transform Your Healthcare Marketing Department into a Revenue-Driving Business Growth Unit

As many healthcare profit margins are squeezed tightly between rising costs of supplies and goods (inflation) and declining reimbursements across...

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