Gen Z (people born after 1997) is arguably the most educated, most diverse, and most tech-literate generation in history.

The COVID-19 pandemic has shaped this generation as they emerge into adulthood, accelerating innovation in how they interact with media and technology.

Here are 4 ways you should better understand your Gen Z audience:

Fewer Emails, More TikTok

Gen Z communicates using text, Zoom, Slack, Snap, and other social media channels. Email is as ancient as handwritten letters. The remote-first world is a large part of their professional experience, meaning face-to-face interaction is not a top priority.

To reach this generation, health education — whether from peers, government bodies, or healthcare organizations — also needs to adapt to these formats.

Tele-first, Not Telephone

Millennials (born between 1981 and 1996) may have been the first to abandon voicemail, but Gen Z barely use their phone for making calls. In the past two years, their education and professional lives have turned predominantly virtual.

As more generations consume a mobile first mindset, healthcare organizations need to quickly pivot to stay relevant. A switch from digital-friendly to digital-first is essential to keep up - without seamless telemedicine, online scheduling, and digital bill pay, organizations risk losing patients.

Mindfulness Over Matter

Gen Z commonly faced isolation, stress, and anxiety even before 2020. But these symptoms worsened as the pandemic closed schools and curtailed social interaction. As a result, Gen Z understands the impact of mental health pressures — and they know the importance of getting access to care.

As a generation, Gen Z values a whole-wholistic approach to care - one that encompasses more than just physical health. They also believe in wellbeing over profit. This means Gen Z will be looking for businesses and healthcare organizations that share these priorities.

Equity is Everything

Social responsibility matters to Gen Z. Organizations that authentically share the values as this generation will get their support.

To build long-lasting relationships with Gen Z, look at your organization's social impact. What do you stand for, and how do you show it? First, create a transparent message and follow up with action.

Make your messaging work for you and make a bigger impact with the help of CMG Health Marketing. We can help you identify, target, and reach your best audience for the best results and ROI. Contact us today to get started.