CMG Health Marketing -- A proven process to drive revenue growth: Identify… Engage… Acquire… RESULTS
Effective healthcare marketing requires a customized, comprehensive strategy
tailored to the unique needs of your organization.
Our proven process can be personalized to the services you provide,
and targeted to the health consumers who need your services the most.
We design highly effective marketing strategies that drive optimal results
to drive revenue and growth for your organization.
Step 1: Identify
We partner with healthcare organizations, medical practices, and businesses like yours to identify prospective health consumers who have a need for your services, and those who are most likely to become loyal customers for the long-term future. Our experts begin by learning about your specific offerings and needs, and then researching data-driven insights to identify the right target audience for your health services. This ensures that your marketing efforts will reach the right people. By understanding your business and your ideal customer, we can develop a focused marketing strategy and messaging that resonates with your target audience.
We'll develop a healthcare marketing plan specific to your organization's needs, and built around extensive research including:
- Growth Projections for the service lines, products, and programs you offer.
- Demographic Patient Profiles - Who needs your services the most, and where are they located and consuming media?
- Health Consumer Insights & Preferences
- Customized Market Research specific to your health services
Step 2: Engage Prospective Health Consumers
Once we've identified your target audience, we'll help you engage them in an interactive, meaningful, and measurable way. Our customized healthcare marketing strategy for your organization will incorporate a variety of marketing techniques and media, including TV and radio advertising, social media campaigns, email marketing, and search engine optimization, to reach your target audience wherever they are. We create engaging, informative content that speaks directly to your target audience and encourages them to take action.
Our omnichannel marketing strategy includes organic and paid outreach via the following platforms, to distribute the right messaging to the right health consumers at just the right time:
- Display, banner, and programmatic ads
- Traditional media (TV, Radio, Print)
- Search optimization (SEO)
- Social media
Step 3: Acquire New Clients
Our team uses a data-driven, multifaceted, strategic approach to convert prospective health consumers into active, loyal customers. Our ongoing analysis and reporting of key metrics enable you to track the success of your marketing campaigns, making it easy to measure your return on investment. We develop compelling calls-to-action that encourage your target audience to take the next step, whether it's scheduling an appointment, requesting a consultation, or signing up for more information. By creating a seamless user experience, we make it easy for prospective health consumers to become new clients.
As soon as a campaign is launched, monitoring and reporting begin, including:
- KPI Consulting
- Tag Management
- Custom Reporting Metrics
- ROI Analysis
We'll identify positive trends as well as recognize areas for improvement. We adjust and revise campaigns as needed in real time for optimum results and success.
Step 4: Achieve Results – Drive Revenue
We don't just generate leads; we acquire new clients and patients for your healthcare services by converting prospects into active clients to generate more revenue for your organization. Our mission is to achieve the desired revenue growth goals for your healthcare organization, as we have for many other healthcare organizations to date. Our proven healthcare marketing strategies provide measurable ROI such as company growth, increased revenue, patient/client retention, and more. With our unique media assets and unmatched resources, we provide a comprehensive marketing strategy that produces real results to positively impact the bottom line of your healthcare organization.
CMG Health Marketing
Healthcare marketing can be complex and overwhelming, especially in today’s competitive market, combined with the latest regulations and restrictions governing healthcare marketing today. We're here to help! Let us handle the increasingly complex, labor-intensive tasks and processes of your marketing needs, so that you can focus on providing exceptional healthcare services to your clients!
Contact us today to learn more about how our team of marketing experts can leverage their experience and resources to help your healthcare organization achieve its goals and grow its business. We look forward to hearing from you!