Consumer/Patient Engagement

Implementing Effective Healthcare Marketing Strategies on a Tight Budget

Ideally, all healthcare organizations would always have a robust marketing budget to consistently generate leads and grow patient volume. However,...

While variety may be the spice of life, too much makes life harder. Scientists call it Hick’s Law. Consumers call it choice overload.

It often feels like healthcare is as much about managing change as it is about keeping people well. In truth, the industry is ripe for disruption...

Patients with an urgent medical need or complex health condition expect to find help when they need it. Could they find your practice easily online?

Now that consumers have the purchasing power and decision-making ability to manage their health and wellness, what are they “shopping” for?...

Healthcare CEOs and practice leaders agree. Healthcare at home is the future. But before you invest in snazzy apps and software, find out how your...

Texting is tremendously popular because it’s quick and easy. If only healthcare providers could text with their patients, right? You may soon...

Has your healthcare practice has been hit by the industry’s record-breaking merger and acquisition activity? Here’s how to tweak your...

If your organization uses social media as a one-sided conversation, hear this: You may be missing out on a...

Smartwatches are no longer just for counting steps or tracking heartrates.