Marketing Insights

Transform Your Healthcare Marketing Department into a Revenue-Driving Business Growth Unit

As many healthcare profit margins are squeezed tightly between rising costs of supplies and goods (inflation) and declining reimbursements across...

You’ve taken steps to make sure your practice is ready to be marketed, and you’ve thought through your marketing budget. What’s a great next...

If your practice specializes in minimally invasive or surgical cosmetic procedures, then you’ve probably heard about the “Zoom boom”...

As you get ready to market your practice, it’s easy to jump right into the details of your campaign – developing a strategy that sets you...

When your practice has multiple specialties, it can be tempting to spread your marketing budget equally across all areas...

It can seem like healthcare practices are faced with rising costs at every turn – from labor to technology to supplies. When expenses increase,...

In 2020, the National Institute of Mental Health estimated 52.9 million adults in the U.S. were living with mental illness. Unsurprisingly,...

Gen Z (people born after 1997) is arguably the most educated, most diverse, and most tech-literate generation in history. The COVID-19...

Coming of age in the era of 9/11. Graduating into the workforce during the Great Recession. Now, hitting their stride in adulthood amidst the...

Gen X (those born from 1965 to 1980) is the “forgotten generation” lodged between the more notorious generations of Baby Boomers and Millennials.

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