With summertime comes the summer heat, and as temperatures rise, so do hem lines. As people don short sleeves and shorter skirts and pants, many people will want to look and feel their best for summer weather and summer attire, especially the more mature women and men who are exposing more skin. Additionally, summer activities may also intensify the pain caused from unsightly varicose veins. That's why this time of year is an ideal time to promote the services of your vein clinic for optimum impact and engagement, while it's top of mind for potential consumers.

The global varicose vein treatment market is poised to grow by more than 7% annually, surpassing $600 million by 2027. The number of specialized vein clinics in the United States is increasing, addressing the needs of 25-30% of adults affected by varicose veins, particularly women and those aged 40-70. Demand is fueled by an aging population, sedentary lifestyles, obesity, and jobs requiring prolonged standing or sitting. Technological advancements have made treatments less invasive and more appealing, while a societal focus on aesthetics further drives market growth.

Here's how to drive up your patient volume and practice revenue by focusing your healthcare marketing efforts at this specific demographic in creative and targeted ways.

Understand the Market Target Demographics and Media Consumption:

With a target consumer age range of 40-70, your marketing should include both traditional media for those ages 50-70, and digital media for those ages 40-50, including social media and online search optimization.

Create quality content and advertising around the top procedures and concerns: Varicose veins, spider veins, and other venous insufficiencies. Other most common vein procedures include sclerotherapy, laser treatment, endovenous ablation, and ambulatory phlebectomy.

Include content that clearly illustrates how your services solve some of the top health concerns related to vein procedures, with an emphasis on aesthetics, comfort, and overall health improvement.

Traditional Media Marketing Tips

Television & Radio:

  • Local TV Ads: Highlight patient testimonials and success stories.
  • Radio Spots: Focus on local radio stations with a mature audience.

Events & Sponsorships:

  • Health Fairs & Community Events: Sponsor local health fairs or offer free vein screenings.
  • Seminars & Workshops: Organize educational sessions about vein health and procedures.

Print Advertising:

  • Magazines & Newspapers: Target relevant outlets such as health and wellness sections, lifestyle magazines.
  • Brochures & Flyers: Distribute in clinics, pharmacies, and community centers.

Digital Media Marketing Tips

Specific digital media strategies will depend upon your organization's particular business goals. Below are a few general sample tactics that should likely be included in your comprehensive healthcare marketing strategy.

Social Media:

  • Platforms: Focus on Facebook, Instagram, and LinkedIn.
  • Content: Share before-and-after photos, patient testimonials, and educational videos.
  • Advertising: Use targeted ads to reach specific demographics.

Search Engine Optimization (SEO):

  • Keywords: Optimize for keywords like "vein treatment," "varicose veins," and "spider veins."
  • Content Marketing: Regularly publish blogs, articles, and FAQs about vein health on your website. This content can be repurposed / repackaged for direct marketing and paid advertising as well.

Email Marketing:

  • Newsletters: Send regular updates with tips, success stories, and promotions.
  • Patient Referrals: Personalized emails to past patients encouraging them to share their experiences and refer others. Additionally, you could run promotions which include a discount or gift card for patients who refer another patient who gets a procedure.

Website Optimization:

  • User Experience: Ensure your practice's website is mobile-friendly, easy to navigate, and provides detailed information about procedures. Also check periodically for broken links.
  • Online Scheduling: An online booking system can help streamline appointment setting for consultations and treatments.

Local Geotargeting:

It's important to target the people in the area surrounding your clinics who are seeking services convenient to their homes. Learn more about the digital strategies and services provided by CMG Local Solutions which help you proactively target potential consumers in your specific geographic area.

HIPAA Compliance and Analytics for Vein Clinics

Ensuring HIPAA compliance is critical for vein clinics, particularly when dealing with patient data analytics. HIPAA-compliant analytics enable clinics to gather and analyze data while safeguarding patient privacy and maintaining the confidentiality of health information. This compliance is essential for tracking the return on investment (ROI) of marketing efforts. By accurately measuring which tactics are most effective, clinics can optimize their strategies to achieve their goals, such as increasing patient acquisition and enhancing patient engagement.

Working with a healthcare marketing consulting team who understands the complexity of healthcare tracking restrictions is vital. Healthcare marketing vendors can provide robust solutions that comply with HIPAA regulations, ensuring that all patient data is handled securely and responsibly. Healthcare marketing firms can also offer tools and expertise to help clinics navigate the intricacies of healthcare marketing analytics, providing key insights without compromising patient privacy. Partnering with a professional healthcare marketing firm allows vein clinics to focus on delivering quality care while confidently leveraging data-driven strategies to grow their practice.

Cost and Coverage of Procedures:

Each patient represents significant revenue for your practice, ranging from $1,500 to $5,000 or more, depending on their medical needs and repeat visits. While insurance often covers medically necessary procedures, aesthetic treatments, such as spider vein removal, are typically self-pay, with costs up to $3,000. Investing in a healthcare marketing professional ensures a high return on investment by effectively attracting and retaining these valuable patients. Additionally, consider promoting special offers or payment plans to make aesthetic procedures more accessible and appealing.


A well-managed vein clinic can bring in revenue ranging from half a million dollars to multi-million dollar revenues. Are you maximizing your marketing efforts to reach the most consumers and drive them to your practice? If you're not engaging in all of the above tactics, you're probably leaving money on the table and missing out on potential patients and the revenue they bring.

Creating, planning, and executing a comprehensive, effective healthcare marketing plan can be overwhelming for any practice, especially if you're short-staffed. If you want a team of experts to help optimize your outreach and patient engagement, our experienced consultants are here for you!