Marketing Tips

Transform Your Healthcare Marketing Department into a Revenue-Driving Business Growth Unit

As many healthcare profit margins are squeezed tightly between rising costs of supplies and goods (inflation) and declining reimbursements across...

The services they provide are much different than your typical organization, but just like those businesses, health care companies need to make...

Healthcare marketers who successfully connect patients to the right physicians are more likely to increase revenue into their organization and...

It’s no secret: the better you know your patients, the better you can connect with and serve them. The question is, how do you get to know them...

Simply translating a message from English to Spanish is not enough to reach Latino patients. Understanding their culture is crucial and worth your...

If you work in a small practice with a limited marketing budget, your best bet is to spend smartly and get creative. Why not put your patients to...

Pop quiz. Which of these statements are true or false?

The success of your practice or hospital depends on the people you serve - your patients. That's why it's important to...

Henry Ford once said, "If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from...

Do you know the secret to growing an orchid? It’s easier than you think. Place it on a windowsill with indirect sunlight. Every couple of weeks,...