Think Baby Boomers are technophobes? Think again. Post-pandemic healthcare trends indicate that individuals born between 1946 and 1964 are as savvy to and hungry for digital healthcare as younger generations.

Here are four ways your healthcare marketing can change to meet their changing needs.

Keep it Personal

Boomers are receptive to telehealth options — up to a point. Widely preferring video and phone appointments to text and email, Boomers respond best to messaging made for them. That means more facetime (via digital channels) with their providers, follow-up calls, and personalized outreach focusing on generation-specific health areas and outcomes.

Focus on Healthy Habits

Leisure time has grown less active for Boomers in quarantine. They're on the lookout for opportunities to improve health and fitness. That includes wearable devices. And don't rule out apps and online portals — one in four Boomers are willing to try them.

Be Flexible

As much as other generations, Boomers are eager for flexible scheduling options, same-day appointments, and online scheduling. Don't forget about contactless registration and check-in, either. As a population vulnerable to Covid-19, Boomers will be looking for ways to keep themselves and their families safe, especially while receiving care.

Get Social

If you're skeptical about reaching Boomers through social media, don't be. The research is in, and Boomers are open to engaging with healthcare systems and providers via social channels. As long as your marketing is personal, targeted, and relevant, Boomers are as likely to respond to social media posts and campaigns as younger folks.

Have these pieces in place, but not sure how to target the right patient? We can help. Contact CMG Health Marketing to help your message reach the right ears.