“The best defense is a good offense” is a popular adage used in sports and the military. It’s also a key strategy that will ready you to reach post-millennials.
Generation Z is growing up. They range in age from two to the teens. By the year 2020, Gen Z will make up 40 percent of all consumers and will start looking for their own healthcare providers, independent of their parents. Don’t wait for them to come to you.
Tell quick digital stories.
Generation Z can’t help it. All they’ve ever known is a tech-filled world. They have shorter attention spans than a goldfish yet can juggle five device screens at a time. Grab their attention with snackable, authentic stories packed with visuals. Make sure YouTube is part of your social media arsenal.
Generation Z also likes to create and share their own stories. Invite them to be part of your brand story by asking them to submit and share photos or videos.
Enhance the patient experience.
Younger patients want easy access wherever possible. Consider the traffic flow in and out of your facility’s parking lot. Could you add valet service?
Set up a secure text messaging system to make communication easy before, during and after care. Upgrade your technology for on-demand access to patient updates, and package quality information in a consumer-friendly way.
Offer attractive services.
Generation Z is more health-conscious than previous generations. They’re also more likely to suffer the health detriments resulting from too much technology. Boost the following services to meet their healthcare needs:
- Preventive —Offer counseling services and easy access to screenings and vaccination programs.
- Sports medicine —Exercise means the occasional sprain, strain, or pulled muscle. Draw Gen Z fitness buffs in by pumping up your orthopedic, chiropractic, and physical therapy offerings.
- Stress & sleep —The tech-savvy generation suffers from sleep disorders and some self-esteem issues thanks to social media. Help them find relief in your behavioral health centers and sleep labs.
Remember, there’s no “one-size-fits-all” way to market to generations of consumers anymore. Give us a call to delve into the behaviors and preferences of your ideal patients. Let’s formulate the right plan to reach them together.