Google, Apple, Amazon and now Microsoft. With global tech giants moving into healthcare, it's safe to say the industry will look very different five years from now. How? Microsoft, for one, is driving change in the form of elevated operating efficiency.
According to professional healthcare network Advisory Board, Microsoft (MS) has
four "big healthcare bets" underway. And judging by who's signed on, it looks
like they could succeed.
Healthcare's leading cloud provider
and security, healthcare systems are moving data storage into the cloud. Microsoft
is quickly gaining ground as a cloud provider, thanks to the introduction of
cutting-edge and healthcare-specific services, including:
- A new service for the creation of conversational artificial intelligence (AI)
- An interface using fast healthcare interoperability resource (FHIR) to transfer data securely and protect private health information
Microsoft's cloud client list includes big names like Kaiser
Permanente. Its longstanding collaboration with electronic health records (EHR)
developer Epic continues, as do its existing relationships with health systems like
Mount Sinai and Providence St. Joseph.
Hospital's tech partner of choice
Unlike other tech giants, Microsoft
doesn't plan tolaunch
employee health clinics or acquire online pharmacies. It's not "trying to
do health care," but make healthcare better by deploying technology tools.
The University of
Pittsburgh Medical Center is designing three new "digital" hospitals in
collaboration with Microsoft. These specialty hospitals for cancer,
heart and transplant, and vision and rehabilitation will be built with
Microsoft's input on IT design, to take advantage of the latest technology and
data analysis. The goal is to transform
the current healthcare experience that patients and providers currently see as "disjointed
and needlessly complex."
Harness AI to prevent disease
Microsoft's aspirations tend to be highest in the field of
AI. It's currently helping UCLA Health rapidly analyze its vast data to tailor
care. MS will eventually harness the intelligence to prevent disease. Other big-data
learning endeavors include:
- Working with pharmaceutical company Novartis to mine clinical data for rapid and precise product development.
- Partnering with software company Nuance to create a neuro-linguistic programming (NLP) based system for exam rooms that listen to and automatically document patient visits. Doctors then review and edit in EHR.
- Collaborating with digital mental health company SilverCloud to deliver evidence-based mental health treatment using AI.
Accelerate communication between care professionals
Microsoft wants to help providers talk to each other and
their patients. With its MS Teams platform, providers have a patient care
coordination hub, an audio-visual conference platform, secure messaging and a HIPAA
compliant workflow tool. Current partner Humana uses it to improve communications
for over 40,000 employees and health insurance beneficiaries.
Are you keeping up with industry and consumer news?
At CMG Health Marketing, we
let you know how changes in the healthcare industry impact you. Looking for a
marketing strategy partner? Call us today.