It's no surprise that chatbots are
transforming healthcare. Consumers love them. Half of all Americans engage with
a chatbot or voice assistant at least once a week. It's easy to see why:
- Available 24/7. Chatbots are always on, making them preferable over other communication methods like phones, email, live chat or social media.
- Speed. Response to a question is instant, making a chatbot far more desirable than a seven-minute hold for a human to come on the line, or filling out an online form and waiting for a response.
- Convenience. Chatbots can be found in websites, operating systems (Apple, Google, Microsoft) and applications (Facebook Messenger, text messages).
- Customer satisfaction. Unlike humans, chatbots don't have moods and emotions that can strain a conversation. They are always polite and courteous.
- Personalized assistance. Chatbots can answer questions, make appointments, provide reminders, track goals - and direct you to a human agent when needed.
Studies show that although the adoption of automated
assistance in the healthcare sector is low, the opportunity is high. Providers
of patient-centric services should consider making healthcare chatbots a
Those that have been implemented so far are proving to be very
Top chatbots transforming healthcare
Chatbots provide immediate assistance to patients and can
also save providers time and reduce patient visits for minor issues. Soon,
chatbots may become the first point of contact for medical help. Here's what
they're doing now:
- CBT-based feedback. Woebot, created by Stanford psychologists and artificial intelligence (AI) experts, uses brief daily chat conversations, mood tracking, videos and word games to help people manage mental health.
- Health tracking. Florence is a personal health assistant that acts like a nurse, reminding you to take pills, track body weight, menstrual periods and moods.
- Symptom checkers. Sensely enables patients to describe their symptoms with voice or text communication, then recommends a diagnosis or doctor's help as needed.
- Virtual doctor visits. HealthTap is a virtual healthcare provider for diagnoses, virtual doctor visits, treatment plans and follow up.Babylon Health, a subscription service, enables patients to have remote consultations with providers based on the patient's medical history and symptoms.
Leading-edge technology to better serve patients
Healthcare companies are embracing technology like
chatbots to stay on top of the latest trends and market needs - and provide the
best patient experience possible.
Health Marketing today. We'll help you develop a plan to implement marketing
solutions that reach the consumers who need you the most.