What Matters When Care is Urgent

The CMG Health Marketing Urgent Care Consumer Insights Study reveals the latest trends and perceptions of patients seeking immediate treatment. This nationwide study was conducted online among 2,100 adults. Learn about what matters most to consumers when choosing an urgent care provider.

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Full Video

What Matters When Care is Urgent

from the Urgent Care Consumer Insights Study

Research Highlights

Only 7% of recent urgent care center patients price shopped and chose the cheapest option.

Almost half of consumers would prefer to go to their PCP for urgent care -- given the choice.

Most people don't seek urgent care information other than online, when they need it.

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