The Challenge

One of the largest urological practices for men in Memphis needed to raise brand awareness around their service lines, especially cancer treatment, as well as increase engagement on their website and gain new clients.

The Approach

The CMG team started by working closely with the client to identify the specific patients and services that were the not only desirable but profitable. The initial thinking from the client was that they should be marketing directly to the men who would need these services. Because we closely relied on data-driven consumer insights, we found that the primary influencers and decision makers for these services are actually women who act as the caretakers in their families. Additional qualitative and quantitative research was also used to help determine the ideal digital marketing mix and then develop a messaging strategy that would drive engagement and action.

The Result

In the first two and a half months, our campaign strategies were a confirmed success, generating 4,882 clicks to the client's website, making it the number one source of website traffic. The social campaign had a CTR of 0.85%. And the SEM campaign had a CTR of 3.82%, which is 91 percent above industry standard. Users increased by 95%, while sessions and pageviews both increased by 83% over the previous period.

The Challenge

A prominent dental practice in Tampa needed a cohesive brand and marketing strategy with impactful messaging. Prior to meeting the CMG team, their only lead drivers were print advertising and a small PPC campaign. Top priorities for the client included a partner that was local and digital savvy. They wanted to be regularly informed on the latest digital trends including responsive website design and social media.

The Approach

The CMG team conducted a brand/marketing strategy workshop in the initial stages of the relationship with the client to truly understand their business and goals. This discovery session allowed us to put together a strong, comprehensive marketing recommendation that included responsive website redesign, SEO, blogs & native, PPC, retargeting, display, and social advertising.

As the relationship with the client has evolved, we have continually optimized the campaigns for success and tapped into the latest consumer data and research to refine our strategy.

The Result

The overall strategy in this campaign led to the client's phone call leads being doubled. The practice set new patient revenue records after being in business for 35 years. In fact, they have set a new sales goal of $800,000 per month. The annual charity event they put on in the fall was picked up by local TV stations due to a strong PR strategy.

Most importantly, the client's marketing success has contributed to their bottom line and ability to expand to a second location.